noon Employees loading packages into shipping crate

Welcome to Selling on noon!

Turn clicks into cash. Start strong by listing your products the right way — and watch your sales take off.

Steps to 
Go Live

noon Employees packing items into crates

Start selling on noon in three easy steps

  • Set up your account
  • Get your listings ready
  • Choose your fulfilment model

That’s it — you’re ready to receive your first order

Registration steps

Set up your account

  • Email address and a phone number
  • Commercial Registration / Trade LicenseNot sure what this is? Learn more
  • Identity proof — Passport / Emirates ID
  • Seller Lab

    Seller Lab

    Your command center for selling on noon

    • Run Your BusinessManage your account, catalog, inventory, and pricing — all from one place.
    • Track & Get PaidMonitor orders, sales performance, settlements, and payouts in real time.
    • Grow with ConfidenceUse ads and insights to optimize performance and scale faster.

    You’ll also gain access to our powerful Seller Guide, built to support you from your first steps to confidently running your business on noon.

    Get Your 
    Listings Ready

    A noon delivery agent scanning a package by the back of his van

    Listing your products on noon is easy with our powerful ‘My catalog’ tool.

    Enriching your catalog boosts discovery and conversion of your products.

    Upload options:

    • Single SKU — for curated catalogues
    • Bulk upload — for larger catalogues
    • API — for automated systems

    You can also set pricing and update stock directly from My Catalogue — all in one place

    Brand Details

    Star wars toys on top of a cabinet

    Own a brand or represent one?

    noon’s brand registry gives you the tools to protect your IP and build trust with customers.

    Authorized agent?

    Send us the right documents to get started:

    • Brand authorization letter
    • Manufacturer license
    • Product or brand registration documents

    Reseller?

    Skip ahead to product and category info.

    Already applied?

    Hold tight — wait for your brand enrollment to finish before listing to make sure your products show under the correct brand.

    A noon employee walking through the warehouse

    Product & Category Info

    Prep your product and category info before you create listings — It’ll save you time and avoid mistakes.

    Heads up:

    Some categories require approval first, including checks on documents and seller performance.

    Choosing your 
    fulfilment model

    A noon employee instructing a fleet of delivery vans

    Fulfilment covers storage, packing, shipping, returns, and exchanges — and great fulfilment keeps customers coming back.

    You can either handle it yourself (FBP) or let noon do it for you with Fulfilled by noon (FBN).

    Pro tip:

    You can mix and match — choose the best fulfilment model per product to optimize your operations.