Why Join Us?
Reach Millions
Millions of shoppers, one app. noon puts your products in front of more people, every single day.
Fast, Flexible Delivery
Choose how you ship. noon handles the speed, care, and customer smiles.
Grow Fast, Earn Big
Unlock growth with noon’s seller tools — built to turn your hustle into real results.
How to register
Ready To Sell?
It’s Fast - Here's What You'll Need:
Fulfillment strategy:
Decide if you want to be Fulfilled by noon (FBN) or Fulfilled by Partner (FBP).
Learn moreSeller Setup Checklist:
- Business email or personal email
- Reachable phone number with WhatsApp
- National ID (like Emirates ID or passport) for verification
If you're a VAT-registered seller, you'll need this documentation
- Businesses: Commercial Registration and Power of Attorney (if you're an account manager)
If your annual revenue is below AED 375,000, you don’t need to register for VAT—but you must submit a non-VAT declaration form.
Know Your Costs, Grow SmarterGrow Smarter
We keep fees competitive so you can grow faster.
Learn about commissions, other costs, and how to use our reporting tools to sharpen your strategy. Plus, tap into our in-house ad suite to get your products in front of more customers.
Learn moreSeller Success Story
PAN Emirates chose noon’s Fulfilled by Partner (FBP) model — and became the region’s #1 furniture seller.
Discover how dedicated support, tailored management, and powerful tools helped drive their success.
- PAN Home
Still Need Help?
Grab our Seller’s Guide or check out our video tutorials — everything you need, step-by-step.
Testimonials
“noon Mahali reached out to us quickly and made the whole process easy. Since joining at the launch of Mahali, their support has been incredible. They helped us get our products live, boosted our sales, and focused heavily on promoting local brands. And let’s be honest—when people want to shop, they go to noon first.”
Hamad Alblooshi, Founder
H2 Games
“I’ve always been passionate about e-commerce, which is why I chose to sell on noon and join Mahali. Getting paid for my first sale was an empowering moment that made me feel truly supported.”
Laila Alsaadi, Founder
Heyraat General Trading
“Partnering with noon helped Baybee grow fast and reach more customers across the UAE and KSA. Their support, tools, and reach made launching smooth and scaling easy. We’re excited to keep building on this success together.”
Zouban Shalin, Brand Director
Baybee Brand
“Big thanks to the noon team for jumping in when our original account got unexpectedly blocked. They acted fast, got us back online, and had our back throughout. In just three months, our sales shot up by over 500% — that kind of growth only happens when you’ve got a team that truly shows up.”
Sreeja V.S, Head of e-Commerce
SAMS Global LLC
“Partnering with noon has been a game-changer, driving an incredible 45% year-over-year growth. This success wouldn’t have been possible without the unwavering support and dedication of the noon team, who have backed me up every step of the way.”
Hossain Al-Hasan, Founder
Golden Technology Trading
Learn More
Submit VAT information
Non-UAE sellers: VAT registration is mandatory, no matter your sales. UAE sellers: If you hit AED 375,000 in sales/imports (past or next 30 days), you must register.
Learn more about VAT rules and stay compliant.